Part One
The 'how and why' of the Asian Cult
1. A Love Affair with Luxe
2. Finding Meaning in an LV Bag
Part Two
The 'where and when' of the Asian Cult
3. Japan: An Insatiable Yen
4. Hong Kong & Taiwan: Yin and Yang
5. China: From Mao Suits to Armani
6. South Korea: Indebted to Luxury
7. Single Season Sisters: Singapore, Malaysia,
Thailand, Indonesia, and the Philippines
8. India: The Next China?
Part Three
The 'Behind the Cult' of the Asian Cult
9. How the Cult is Created
10. Advent of the Genuine Fakes
11. The Future of Luxury
