THE CULT OF THE Luxury Brand
Radha Chadha
Managing Director, Chadha Strategy Consulting, Hong Kong

Radha Chadha is one of Asia’s leading marketing and consumer insights experts. After working with leading advertising agencies JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia, Radha establish her own brand consultancy in 2000 in Hong Kong. She has held senior strategic positions, and led the thinking on brands such as HSBC, American Express, British Airways, Glaxo SmithKline, and Mandarin Oriental. Radha is a faculty member of the prestigious Tsinghua Ogilvy Branding States Program, a collaborative effort between Beijing’s Tsinghua University and Ogilvy & Mather. She has an MBA from the Indian Institute of Management, Ahmedabad, with a specialization in Marketing, and a BA in Math from St. Stephen’s College, New Delhi. 
(c) 2006 The Cult of The Luxury Brand.  All rights reserved.
Radha Chadha
Paul Husband
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